International Programmes 2019/2020

International Media Studies (MA) International Media Studies (MA)

Hochschule Bonn-Rhein-Sieg • Bonn

Master of Arts
Course location
In cooperation with
Deutsche Welle Akademie
University of Bonn
Teaching language
  • German
  • English

Courses are held in English (70%) and German (30%). Participants can choose to write examinations and their Master's theses in either language.

Programme duration
4 semesters
Winter semester
More information on beginning of studies
The course starts with an introductory week in September each year.
Application deadline

31 March each year

Tuition fees per semester in EUR
Additional information on tuition fees

6,000 EUR for the whole study programme

Combined Master's degree / PhD programme
Joint degree / double degree programme

The Master's programme "International Media Studies" is especially designed for graduates from developing and transitional countries with previous media experience. The IMS programme is a joint project of the Hochschule Bonn-Rhein-Sieg (H-BRS), University of Bonn, and Deutsche Welle (DW) Akademie. DW Akademie offers the perfect learning environment for up to 30 students per year. The whole programme is conducted in Bonn, Germany. Students from developing countries and countries in transition can apply for a full scholarship. (The scholarship amounts to 750 EUR per month. Tuition fees amounting to 6,000 EUR and travel costs will be also reimbursed.)

The bilingual study programme is conducted in English and German, combining topics such as media and development, journalism, communication science, and media economics. The full-time, four-semester Master's degree offers an unparalleled mix of research, lectures, and practical experience and prepares students for careers in the communications and media industries. As media becomes increasingly set in a global context, it is important that media professionals understand the close connection between media, development, and digitalisation.
Students conclude the course with a Master's thesis and receive the academic degree "Master of Arts" (MA).

The Master's degree programme is characterised by its interdisciplinary and international nature, whilst at the same time presenting a clear and defined structure. The course is a balanced combination of the above-mentioned development related topics. At the same time, it develops practical skills and abilities important in the world of media.

The programme starts in September with an introduction week, including excursions and workshops.

The first and second semesters give a structured introduction to the analytic relationship between media, politics, and society. The programme provides an explanation of media development, journalism, media economics, and media management, while considering various issues related to intercultural communication.

In the third semester, the syllabus covers topics such as empiricism, media planning, and market research. This will be complemented by interdisciplinary subjects such as project management and leadership training.

During the fourth semester, students are required to write their Master's theses, finishing with a colloquium.

Course organisation

M = Module

First Semester

M 1 - Media and Development
Students learn about the content and methods of the Master's programme and acquire knowledge about the connection between media science, media systems, cooperative development and about the theoretical connection between the disciplines.

M 2 - Media, Education and Communication
Students conclude the module with a basic, scientific understanding of education, educational science, media didactics, and the applied educational research.

M 3 - Media, Politics and Society I
Students learn about the importance of the media in communicating political messages, as well as its specific institutional organisation for the functionality of democracy.

M 4 - Journalism
Students learn how to use the journalistic formats for news, interviews, features, commentaries, and moderation.

M5 - Media Economics
Students gain a better understanding about the work flow within a media enterprise and how it functions economically.

Second Semester

M 6 - Media Practice I
Students receive advanced, practical media training while gaining skills in video, audio, multimedia, and print.

M 7 - Media, Politics and Society II
Students learn about the interdependencies between media and media governance structures. They can evaluate concentration tendencies of media companies in different countries and its influence in political systems.

M 8 - Media and Communication Science
Students learn how to think conceptually and theoretically, while becoming familiar with the basic, media-related theoretical approaches and models for understanding media communication.

M 9 - Media Management
This module introduces specific competencies in the areas of accounting, personnel management and marketing/public relations.

M 10 - Elective I/Media Practice II
Students can choose to advance their practical skills in media production or to expand their theoretical knowledge in applied media studies, including topics such as Environmental Communication or NGO Management.

Third Semester

M 11 - Elective II/Media Practice III
See M 10

M12 - Management Techniques
Students learn how to perform the strategic and operative tasks that a manager deals with in the communications sector. They receive further theoretical, empirical, and practical knowledge that forms the basis for editorial management.

M 13 - Project Work
Students are presented with a comprehensive task in at least one category of media. They develop this task professionally and complete it for publication.

M 14 - Empirical Methods II
Students acquire advanced knowledge of descriptive and inductive statistics. They will possess extensive knowledge of statistical analysis processes and deepen their comprehension of methods of empirical social research through practical application.

M 15 - Applied Research Projects
Students learn about the different phases and parts of a research process. They have the possibility to develop their research topic. During class discussions, the students sharpen their ideas and theoretical argumentations and find ideal methods according to their subject.

Fourth Semester

M 16 - Master's Thesis and Colloquium

International elements
  • International guest lecturers
  • Training in intercultural skills
  • Study trips
  • Courses are led with foreign partners
  • Projects with partners in Germany and abroad
  • International comparisons and thematic reference to the international context
Special promotion / funding of the programme
  • DAAD development-related postgraduate course
Course-specific, integrated German language courses
Course-specific, integrated English language courses
The course of study can be taken entirely online
Digital learning and teaching modules
  • LEA (Lernen und Arbeiten Online, i.e., Studying and Working Online) is the central teaching and learning platform of the Hochschule Bonn-Rhein-Sieg (H-BRS) University of Applied Sciences.
Description of e-learning elements

LEA is based on the ILIAS open-source software. This learning management system is being used and developed further jointly by many universities in Germany and abroad.

Participation in the e-learning course elements is compulsory
Can ECTS points be acquired by taking the online programmes?
Can the e-learning elements be taken without signing up for the course of study?
Tuition fees per semester in EUR
Additional information on tuition fees

6,000 EUR for the whole study programme

Semester contribution
Approx. 285 EUR per semester
Costs of living
Approx. 800 EUR / month
Funding opportunities within the university
Description of the above-mentioned funding opportunities within the university
The Deutsche Welle will award full scholarships to up to 10 qualified applicants each year. Prospective students from developing and transition countries can apply for the full funding. The scholarship amounts to 750 EUR per month and covers the cost of living and accommodation. The tuition fee and the flight will also be reimbursed. A committee will decide which applicants are to receive a scholarship after the application deadline has expired. For more information, please visit the course web page:
Academic admission requirements

Applicants should have a Bachelor's degree or equivalent and more than one year of professional experience in a media-related field after obtaining their first degree. Applicants applying for a full scholarship should have at least two years of professional experience after their first degree.

Language requirements

Applicants must provide proof of their German and English language skills.

The accepted certificates are:

  • German:

DSH: at least level 1; TestDaF: at least level TDN 3 in all exam sections; or B2 Goethe Zertifkat, TELC B2 Zertifikat, Deutsches Sprachdiplom level 2

  • English:

TOEFL iBT score of 83 or higher, IELTS score of 6.5 or higher

Application deadline

31 March each year

Submit application to



Accommodation is available in student residence halls or on the private market. Rent for a room in a student residence varies from around 300 EUR to 500 EUR. The programme's registrar's office offers assistance in finding suitable accommodation in student residences.

Specific specialist or non-specialist support for international students and doctoral candidates
  • Buddy programme
  • Visa matters

Hochschule Bonn-Rhein-Sieg

Deutsche Welle (DW) offers multimedia news and information in 30 languages, with the help of digital technology and a multinational team of employees from more than 60 countries. For more than 60 years, Deutsche Welle has been known for its professionalism and quality, innovation and efficiency in programming, technology and management. DW Akademie is Deutsche Welle's international training institute. Experienced instructors provide advanced training for media professionals from developing and transition countries, give management training to executives from international broadcasters, educate young journalists and offer professional media training.

The University of Bonn was founded almost 200 years ago and is considered to be one of Germany's and indeed Europe's most important institutes of higher education. The university has over 34,000 students and enjoys an outstanding reputation both at home and abroad. As the University of Bonn is one of the world's leading research-based universities, it is no surprise that the institution operates at an international level.

Hochschule Bonn-Rhein-Sieg is a university with almost 8,000 students and 27 degree courses on three campuses: Sankt Augustin, Rheinbach, and Hennef. 152 enthusiastic professors are involved in teaching and research, with additional guest lecturers in the fields of economics and science. Hochschule Bonn-Rhein-Sieg is one of the most innovative universities in Germany.

University location

The city of Bonn is home to various UN institutes and about 150 non-governmental organisations (NGOs). The UN Campus, Deutsche Welle and the World Conference Center Bonn have created a lively centre for international dialogue in the heart of the former German capital.
The Cologne-Bonn-Aachen region is known throughout Europe for its concentration of research and technology institutes. The local economy is shaped by the international companies that are headquartered here, including Deutsche Post World Net and Deutsche Telekom.
International museums, the annual carnival celebrations and the Beethoven Festival make the composer's home-town a centre of cultural life. With its 34,000 students, Bonn is truly a great place to live and learn.
You can find more information about Bonn here: