Courses are held in English (100%). Participants can choose to write the Master's thesis in English or German.
The programme duration for German students with a 210 ECTS Bachelor's degree is three semesters; for all other students with an international Bachelor's degree, it is four semesters and includes a mandatory placement in industry for 18 weeks.
The programme has online elements but requires a presence on campus.
German applications: 1 August for the winter semester / 1 February for the summer semester
International applications: 1 June for the winter semester / 1 December for the summer semester
The Expanded Media MA programme (the former Leadership in the Creative Industries MA programme) is dedicated to future/innovative media concepts and media formats.
What will the media of the future feel like? How will the variety of media platforms (the Internet, television, social media, and experiences in real and virtual spaces) merge and develop together? How will new narrative formats create new forms of play or learning?
Our current way of consuming media is a lonely affair. When we watch films or series, we are essentially gone from the group, away from our friends and family, in a make-believe land.
But we are seeing something new happen — and we believe it’s important — that was first picked up by Henry Jenkins in his book "Participatory Culture". People want to step inside the worlds of the stories – and take their friends with them. They want to enjoy media as a social experience.
Our Expanded Media programme is about this new, social dimension of media consumption. We prepare media professionals to design entertainment products that cater to a growing demand for immersion, interaction, and participation.
Specifically, we are preparing students for jobs in new media agencies that focus on immersive, spatial design with present-day applications for events, e.g. trade shows, festivals, theatre, or museums, with an eye towards augmented reality (AR) and the Metaverse (convergence in spatial interfaces). Please note that if you are seeking a job in UX/UI design for traditional websites and apps, you may find better programmes elsewhere.
The emphasis of the programme lies on experience design, i.e. the conception of experiences in above the line positions (writer, director, lead designer, creative director). The technical skill to implement these concepts is considered a prerequisite to enter, although students will have a chance to complement their area of specialisation (digital marketing, sound, film, XR) while working in interdisciplinary teams.
The Expanded Media programme is taught in English.