Please see our website for more information:
https://www.h-brs.de/en/wiwi/study/master/marketing
The goal of the Master's programme is to give students a deeper understanding of marketing issues based on a sound marketing-related training. In particular, various technological developments and future trends in the development of markets are taken into account. This ensures that students are prepared for the market's future requirements and that graduates are highly attractive to potential employers. Classes are held at both the Rheinbach and Sankt Augustin campuses.
An overview of the course topics:
- Marketing Process & Strategy
- Digitalisation of Business Models
- Future Trends & Scenario Techniques
- Business Model Generation
- Product/Innovation Management & Services
- Sales
- Promotion
- Pricing
- Market Research
- Data Management / Statistical Analytics
- Digital Consumer Behaviour
- Marketing Implementation / International Marketing
- Case Studies
- Business Communication & Negotiation
The integration of a semester abroad is not only possible but strongly supported. The faculty has many partner universities offering a wide array of courses.
Please see our website for more information or contact our programme coordinator.