For non-EU/non-EEA nationals with a non-EU/non-EEA Bachelor's degree: 1 February to 31 March via uni-assist.
For Germans and German equals, such as EU/EEA nationals, non-EU/non-EEA nationals with an EU/EEA Bachelor's degree: 1 February to 15 July via the application portal Apollo.
Please visit our website for more information about application deadlines.
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. International quota: 7% of the available study places are reserved for applicants with Non-EU nationality.
An overview of the course topics:
- Marketing Process & Strategy
- Digitalisation of Business Models
- International Marketing
- Case Studies
- Pricing
- Market Research
- Data Management / Statistical Analytics
- Future Trends & Scenario Techniques
- Business Model Generation
- Product/Innovation Management & Services
- Sales
- Promotion
- Digital Consumer Behaviour
- Business Communication & Negotiation
Specifics of the study programme:
- International & English-Taught: Fully conducted in the English language
- Practice-Oriented: Real-world projects, case studies, and industry collaborations
- Cutting-Edge Curriculum: Focus on digitalisation, innovation, and future market trends
- Strong Industry & Research Links: Access to research projects and corporate partnerships
- Excellent Career Prospects: Prepares graduates for leadership roles in marketing and business
The integration of a semester abroad is strongly supported. The faculty has many partner universities offering a wide array of courses.
Please see our website for more information or contact our programme coordinator.