International Programmes 2026/2027

Marketing (MSc) Marketing (MSc)

Hochschule Bonn-Rhein-Sieg • Sankt Augustin

Degree
Master of Science
Course location
Sankt Augustin
Teaching language
  • English
Languages

English

Full-time / part-time
  • full-time
Programme duration
3 semesters
Beginning
Winter semester
Application periods

For non-EU/non-EEA nationals with a non-EU/non-EEA Bachelor's degree: 1 February to 31 March via uni-assist.

For Germans and German equals, such as EU/EEA nationals, non-EU/non-EEA nationals with an EU/EEA Bachelor's degree: 1 February to 15 July via the application portal Apollo.

Please visit our website for more information about application deadlines.

More information on application periods
Please find more details on this website.
Combined Master's degree / PhD programme
No
Joint degree / double degree programme
Yes
Description/content

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. International quota: 7% of the available study places are reserved for applicants with Non-EU nationality.

An overview of the course topics:

  • Marketing Process & Strategy
  • Digitalisation of Business Models
  • International Marketing
  • Case Studies
  • Pricing
  • Market Research
  • Data Management / Statistical Analytics
  • Future Trends & Scenario Techniques
  • Business Model Generation
  • Product/Innovation Management & Services
  • Sales
  • Promotion
  • Digital Consumer Behaviour
  • Business Communication & Negotiation 

Specifics of the study programme:

  • International & English-Taught: Fully conducted in the English language
  • Practice-Oriented: Real-world projects, case studies, and industry collaborations
  • Cutting-Edge Curriculum: Focus on digitalisation, innovation, and future market trends
  • Strong Industry & Research Links: Access to research projects and corporate partnerships
  • Excellent Career Prospects: Prepares graduates for leadership roles in marketing and business

The integration of a semester abroad is strongly supported. The faculty has many partner universities offering a wide array of courses.

Please see our website for more information or contact our programme coordinator.

Course organisation

The programme consists of lectures, rolling seminars, practice elements, workshops, excursions, and small group discussions. The programme combines in-class learning with learning-by-doing elements.

A Diploma supplement will be issued
Yes
International elements
  • Language training provided
  • Projects with partners in Germany and abroad
  • Integrated/optional study abroad unit(s)
Integrated/optional study abroad unit(s)

Students can do a semester abroad in their third semester.
A double degree option is available. For further information about our international offerings, please visit our website.

Course-specific, integrated German language courses
Yes
Course-specific, integrated English language courses
Yes
Tuition fees per semester
None
Semester contribution

Students have to pay a semester contribution (currently around 300 EUR) to the Hochschule Bonn-Rhein-Sieg, which includes administrative costs, a student fee, and a ticket for the use of public transport in the area's network.

See this website for more information: https://www.h-brs.de/en/d5/fees

Funding opportunities within the university
Yes
Description of the above-mentioned funding opportunities within the university

https://www.h-brs.de/en/scholarships-international-students

Academic admission requirements

Please see this website for a detailed overview of all admission requirements: 

https://www.h-brs.de/en/masters-degree-programme-marketing-online-application.

German language skills
No minimum language level required
English language skills
B2 required, please provide an official language certificate, e.g.:
  • IELTS Academic: 5.5
  • Cambridge English Qualifications: B2 First
Application periods

For non-EU/non-EEA nationals with a non-EU/non-EEA Bachelor's degree: 1 February to 31 March via uni-assist.

For Germans and German equals, such as EU/EEA nationals, non-EU/non-EEA nationals with an EU/EEA Bachelor's degree: 1 February to 15 July via the application portal Apollo.

Please visit our website for more information about application deadlines.

More information on application periods
Please find more details on this website.
Submit application via
Possibility of finding part-time employment

Many companies near Sankt Augustin, Bonn, and Cologne offer student jobs. However, please be advised that student visas restrict the number of hours that a student may work in Germany. Please contact our International Office for more advice.

Accommodation

Unlike in many other countries, German universities do not automatically provide their students with accommodation. Instead, students must make their own housing arrangements based on their own taste and requirements. There are a variety of different options in Bonn or near the campuses in Sankt Augustin and Rheinbach, ranging from dormitories to privately arranged flat shares.

Student accommodation is available both in Sankt Augustin and in the nearby city of Bonn. Waiting lists exist for some student accommodation facilities, but foreign students are given priority. Students are urged to apply as early as possible: https://www.h-brs.de/en/accommodation-international-students.

Support for international students and doctoral candidates
  • Welcome event
  • Buddy programme
  • Specialist counselling
  • Cultural and linguistic preparation
General services and support for international students and doctoral candidates

The International Office is the central coordination point for international exchange and cooperation between our university and international partners. Its staff members are in charge of international partnerships and exchange programmes. In addition, they provide support to all students, doctoral candidates and visiting scholars as well as university employees on all issues relating to a stay abroad: https://www.h-brs.de/en/io.

The language centre offers a variety of language courses. Although they are not part of the Master's programme, they can be taken as additional courses in your free time.

Hochschule Bonn-Rhein-Sieg

University location

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