German (50%)
English (50%)
Participants can choose to write their Master's thesis in either language.
15 May (for applicants with a non-German Bachelor's degree)
15 June (for applicants with a German Bachelor's degree)
Start of the programme in October of the same year
The Master's programme "Marketing Management" imparts a broad, business-administrative training with an applications-oriented alignment of the marketing management. In particular, the curriculum takes the increasing digitisation of the marketing sphere and the increased significance of brand management into account. Another thematic focus is the acquisition and application of advanced market-research insight. The Master's course of study is based on the know-how of previous Bachelor's studies, extending this know-how and providing an opportunity for the independent development of creative concepts as solutions to problems identified. The course develops the ability to analyse, to identify target-oriented operatives and strategic measures, and to implement these in new and diversified contexts. The continuously interactive organisation of the individual modules supports the articulation and presentation capabilities of all participants and integrates their wealth of experience and knowledge in the mastering of complex problems.
Courses in "Marketing Management" are taught half in German and half in English.
The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues.
The course of studies embraces a basic study course in the first semester and an in-depth course in the second semester. The third semester is reserved for the Master's thesis and the final oral examination. If an internship is included, the course of studies is extended from three to four semesters.
In terms of the methodical approach, the courses are characterised by seminar-oriented instruction. A main focus is on project work and work involving case studies. In this way the application and exploration of the knowledge acquired is trained in the context of problems arising in practice.
For admission to the programme, 210 ECTS credit points are required. Applicants with 180 ECTS credit points will be required to obtain the additional 30 ECTS credit points by completing a work placement in the third semester. The programme will then last four semesters.
Approx. 300 EUR per semester
Between 800 and 1,000 EUR monthly:
Student residence: 400 to 500 EUR
Health insurance: approx. 100 to 150 EUR
Applicants must provide proof of high level German and English skills.
They have to prove an excellent working knowledge of German on level B2 (CEFR) or higher (e.g., Test DaF 4x3, DSH 1, TELC B2). This does not apply for applicants who have completed their Bachelor's studies in German.
Also required is proof of excellent English skills equivalent to B2 level or higher:
If applicants have studied in the higher education system for a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application).
Applicants who hold a GMAT do not need to provide additional English certificates.
15 May (for applicants with a non-German Bachelor's degree)
15 June (for applicants with a German Bachelor's degree)
Start of the programme in October of the same year
For applicants with a non-German degree:
uni-assist e.V.
11507 Berlin
Germany
There are many job opportunities for students in Berlin. Non-EU students are permitted to work within specified limits.
The German National Association for Student Affairs ("Studierendenwerk") and other institutions currently offer 15,600 rooms in student halls of residence throughout Berlin. Due to waiting lists, it is advised to get in contact with the service early on.
You can also look online for shared flats, e.g. here: www.wg-gesucht.de/en/.
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