International Programmes 2021/2022

Arts and Cultural Management (MA) Arts and Cultural Management (MA)

Leuphana University Lüneburg • Lüneburg

Degree
Master of Arts in Arts and Cultural Management
In cooperation with

Goethe-Institut

Teaching language
  • English
Languages

Courses are held in English only (100%).

Programme duration
4 semesters
Beginning
Winter semester
More information on beginning of studies

Two study variants: 60 or 90 credit points, both starting in the winter semester (September)

Application deadline

31 May

Tuition fees per semester in EUR
2,225
Additional information on tuition fees

Tuition fees for:

  • 60 CP variant: 6,900 EUR in total
  • 90 CP variant: 8,900 EUR in total
Combined Master's degree / PhD programme
No
Joint degree / double degree programme
No
Description/content

The Master's programme in Arts and Cultural Management is offered by the Leuphana Professional School in cooperation with the Goethe-Institut. It is an English-language, distance-learning programme aimed at cultural professionals from all over the world. The programme focusses on comprehensive international cultural management with a key focus on the transdisciplinary combination of cultural and business studies.

The Master's programme is offered in two variants:

  • 60 ECTS in three semesters
  • 90 ECTS in four semesters

The distance-learning programme includes a total of two block seminars in Lüneburg but otherwise runs online. An e-tutor and the programme coordinator are available for support during the online blocks.

Contents of the Master's programme

  • Social, political, and cultural transformation processes
  • Management and finance
  • Culture marketing, communication, and branding
  • Organisational development
  • Audience development
  • International partnerships
  • Market and business analysis
  • Reception of culture and cultural theory
  • Law in cultural organisations
  • Sustainability and social responsibility
  • Culture policy

A key focus of the cultural management Master's programme is on practical skills. That is why case studies and projects are an integral part.

Course organisation

Students can opt for either a three-semester or a four-semester programme. All courses are taught in English.

Modules

Focus modules: Methods and Tools

  • Methods for Analysing Markets & Building Strategies (5 CP)
  • Qualitative & Quantitative Methods (5 CP)

Focus modules: Arts & Cultural Consumption and Audiences

  • Theories of Arts Consumption/Reception/Experience (5 CP)
  • Audience Development (5 CP – elective on 60 CP course)
  • Communication & Branding Strategies (5 CP – elective on 60 CP course)

Focus modules: Arts & Cultural Production and Cultural Organisations

  • Theories of Art Production and Organisations (5 CP)
  • International Law & Cultural Politics (5 CP – elective on 60 CP course)
  • Developing Cultural Organisations (5 CP – elective on 60 CP course)
  • Accounting, Finance, Fundraising (5 CP – elective on 60 CP course)

Goethe-Institut modules

  • Goethe-Institut module: Culture & Transformation (5 CP)
  • Goethe-Institut module: Culture & Cooperation (5 CP – elective on 60 CP course)
  • Goethe-Institut module: Participation, Diversity, & Empowerment (5 CP – elective on 60 CP course)
  • Goethe-Institut module: Culture & Sustainability (5 CP – elective on 60 CP course)
  • Goethe-Institut module: Culture & Digitality (5 CP)

Complementary studies

  • The Individual & Interaction (introduction to the study) (5 CP)
  • Society & Responsibility (5 CP)

The curriculum includes a total of three certificate courses that you can study for individually.

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Types of assessment

Written exams and portfolio assignments, project work, Master's dissertation

A Diploma supplement will be issued
Yes
International elements
  • International guest lecturers
  • Specialist literature in other languages
  • International comparisons and thematic reference to the international context
  • Content-related regional focus
Course-specific, integrated German language courses
No
Course-specific, integrated English language courses
No
The course of study can be taken entirely online
No
Digital learning and teaching modules
  • Virtual classrooms
  • Video learning
  • Online seminar
  • Chats with lecturers
  • Mobile learning apps
  • Video case studies, forum discussions
Description of e-learning elements

The distance-learning Master's programme mostly runs online. Students will prepare and review content by working through course material and using online learning tools such as online seminars. Live online sessions will be scheduled in line with students' time zones so that all students are able to take part. This allows students to effectively combine their studies with their professional and private lives in their home countries.

Participation in the e-learning course elements is compulsory
Yes
Can ECTS points be acquired by taking the online programmes?
Yes
Can the e-learning elements be taken without signing up for the course of study?
No
Tuition fees per semester in EUR
2,225
Additional information on tuition fees

Tuition fees for:

  • 60 CP variant: 6,900 EUR in total
  • 90 CP variant: 8,900 EUR in total
Semester contribution

Ca. 200 EUR per semester

Funding opportunities within the university
No
Academic admission requirements
  • An undergraduate degree (e.g., Bachelor's)
  • One year of relevant work experience in general
  • Advanced English skills
Language requirements

The following tests are accepted as proof of English proficiency (TOEFL, IELTS, CAE/CPE, TOEIC etc.).

Application deadline

31 May

Submit application to

Online application: www.leuphana.de/macuma-application

Specific specialist or non-specialist support for international students and doctoral candidates
  • Welcome event
  • Tutors
  • Specialist counselling

Leuphana University Lüneburg

Content Bild
Leuphana central building © Leuphana/Jannis Muser

Leuphana University of Lüneburg is one of Germany's landmark universities for higher education reform and innovation. With around 10,500 students and 160 full professors, the university has developed a highly recognised academic profile. Today, Leuphana University is regarded as a model institution for interdisciplinary and transdisciplinary research, academic organisation, innovation in teaching, and academic transfer.

Leuphana University's mission derives from the very idea of academic education as enabling an individual to live in a self-determined manner and also to take part in shaping society. A university for civil society in the 21st century, Leuphana follows the mission of being a humanistic, sustainable, and proactive university.

University location

Lüneburg is a 1,000-year old city of 76,000 inhabitants, located near Hamburg. Established as a salt mining community, it enjoyed great prosperity in its early years, supplying the whole Scandinavian and Baltic Sea regions with salt. Renowned for its opportunities and affluence, Lüneburg was the place to be for Germany's most wealthy inhabitants, which is still evident in the well-preserved inner city.

Today, Lüneburg is essentially a university town. The lavish 14th and 15th century churches, St John's, St Michael's, and St Nicolai's, the beautiful baroque main square, and the tranquil medieval monastery attract visitors from all around the world.

The pedestrian city centre invites visitors to linger. A great number of well-assorted specialist shops in historic buildings featuring steep gables provide extensive shopping opportunities, and many cafés and pubs open their doors to visitors every day. In particular, the bars situated at Stint and in Schröderstraße offer a varied nightlife. Lüneburg also is a very vivid cultural spot; numerous musicians, artists, and actors are active in the clubs, studios, and theatres in town.