Courses are held in English.
This Master’s programme combines business administration knowledge with a specific emphasis on fashion management and marketing, retail, purchasing or sales in the luxury and consumer goods industries. The main focus of the course is on the fashion industry. However, the luxury goods sector covers a much broader range of products, from the furniture industry to the automotive industry.
Students get to know the complex value chains as well as different sales and action concepts. E-commerce plays just as important a role as classic retail structures. The programme is rounded off by content in marketing and brand management.
This programme can be started in the winter semester only (end of September) and is offered in English. The regular duration of four semesters can be shortened to three semesters if, for example, you bring 210 ECTS from your Bachelor's studies (check the Fast Track option).
The programme is internationally AACSB accredited and includes a semester abroad at a partner university in Europe or overseas, practical teaching by lecturers who are experts and managers in the real business world, twelve weeks of compulsory internships, workshops and company excursions to practice your learned skills and prepare you optimally for your future career. Optionally, students can receive a second, accredited double degree from a partner university of the ISM abroad, in France, United States, Spain, Australia, etc.
Semester 1–2: Combining business management know-how with the skills required for a successful career in marketing, trading, purchasing or selling of luxury and consumer goods
Semester 3: Semester abroad at one of the ISM partner universities in Europe or overseas
Semester 4: Master's thesis
In addition to project work and excursions, the programme also includes a twelve-week practical phase. The majority of lecturers have practical experience and work in companies such as Montblanc, Hugo Boss or Procter & Gamble. Additionally, students have the possibility to complete an international double degree.
PDF DownloadIn order to fully prepare you for a career in the international business world of luxury and fashion sales, in this Master's programme:
A twelve-week compulsory internship in an international context during the study period guarantees a high level of practical relevance.
Included in the tuition fee
On average, the cost of living is about 1,000 to 1,100 EUR/month.
ISM is a private university of applied sciences that is financed solely by tuition fees. It supports international students with the allocation of scholarships – generally partial scholarships of 25% to 50% of the tuition fee can be offered – to enable suitable, highly motivated students to study at the university.
The prerequisites for admission to this Master's programme are as follows:
Admission process:
The online admission process consists of a case study presentation and an interview.
As an international student in Germany, you can work part-time (20 hours per week) during the semester and full-time (40 hours per week) during the semester breaks. This means that over the course of a year, you can work a maximum of 140 full days or 280 half days without requesting approval from the German Employment Agency.
ISM does not have private dormitories and cannot offer student accommodation.
The Career Centre is the central service centre for student internships, career entry and advice and the set-up of a student's own network. It is the interface between students, alumni and companies. The Career Centre offers the best possible support to students in order to help them prepare for job interviews and career paths.
Buddy Programme
International students can benefit from the start of their studies from the help of a fellow, older student, a so-called Buddy, who will organise different activities and meet with them throughout the semester.
Also, study coaches will help assist students, answer their questions and make sure they have a great study experience.
Optional German language course before semester start
Students can take part in a three-week intensive German course prior to the beginning of each semester. There will be a course for beginners and, if there are enough interested students, we will also offer a course for advanced learners. This course can be booked for approx. 480 EUR. In addition, optionally, we also try to offer three different language courses during the semester for free: Beginners + Intermediate + Advanced Business.
Contact the International Office for more info on these services.
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