This programme is offered every winter. For questions, please e-mail us at summer@hwr-berlin.de.
1 January to 5 January virtual + 7 January to 20 January 2024 in Berlin
Blended learning: One virtual reading week is followed by two weeks on site in Berlin.
Advanced undergraduate students of business, economics, and related subjects as well as recent graduates and postgraduate students of business, economics, and related subjects
This unique course will explore the numerous strategic and marketing-related issues at stake in an industry that is as global as it is local. Students will also examine competitive strategies related to global market leaders and entrepreneurs as well as management challenges in craft beer production, distribution, and brand management. Berlin is the perfect location to study this topic as it is home to a vibrant craft beer scene, several traditional breweries and a number of associations representing the industry – several of which students will have the opportunity to visit during the course. The "German Culture & Society: Intercultural Perspectives" module offers students the chance to reflect on their cross-cultural experiences in greater detail.
This course programme is structured into two parts. The virtual "reading week" (1 to 5 January) aims to sensitise participants to current issues related to strategy and brand management in the brewing industry before students dive into the on-site programme and content in Berlin (7 to 20 January).
1 January to 5 January virtual + 7 January to 20 January 2024 in Berlin
Blended learning: One virtual reading week is followed by two weeks on site in Berlin.
Proof of English proficiency (TOEFL ibt 90 or equivalent) required for students whose degree was not taught in English.
For further questions regarding your application, please contact us at summer@hwr-berlin.de.
Students will share an en-suite room with a same-sex fellow participant in a centrally located hotel or hostel. The accommodation options are situated in popular areas of Berlin with good public transportation connections.
Breakfast at the arranged accommodation is included. The university cafeteria offers warm and inexpensive options for lunch.
Students can take part in company visits as well as in an exciting, optional cultural programme that includes visits to museums and exhibitions, a brewery tour, winter activities, and much more.
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Bachelor's degree
Master's degree
Language course/short course
