Courses are taught in English.
EU applicants: 15 July for the following winter semester
Non-EU applicants: 31 May for the following winter semester
The Sport Management MSc is a research-oriented degree programme emphasising an international perspective.
Compared with other European graduate programmes offered in the field of sport management, our approach focuses on research problems that occur at the intersection of sport and management.
The Sport Management MSc programme combines economic evaluation, analytics, conceptualisation, and a strong international perspective. The programme focuses on scientific problem-solving to train students as experts for top-level management positions in the knowledge-intensive sport industry. Qualified graduates may pursue a doctoral degree in core areas of sport business.
The objectives of the programme are the following:
The target group consists of individuals with a related undergraduate degree in business administration, economics, sport business, or sport management. Additionally, work experience in sport business would be beneficial. Applicants want to gain new theoretical, methodological, and practical skills to understand and deal with the changing industry in sport business.
The following is a partial list of researchers and practitioners:
Researchers:
Bettina Cornwell (University of Oregon, USA)
Trudo Dejonghe (Lessius University College, Belgium)
Helmut Dietl (University of Zurich, Switzerland)
Liu Dongfeng (Shanghai University of Sport, China)
Ian Henry (Loughborough University, UK)
Jane Ruseski (University of Alberta, Canada)
Marijke Taks (University of Windsor, Canada)
Practitioners:
Kaj Heyral (UEFA)
Michael Ilgner (German Sport Aid Foundation)
Jacob Kornbeck (European Commission)
Philipp Müller-Wirth (UNESCO)
Christian Seifert (Deutsche Fußball Liga)
Henning Stiegenroth (Deutsche Telekom)
Jörg Wacker (FC Bayern Munich)
The full-time MSc Sport Management study programme comprises four semesters (two years). Classes are likely to be organised on two to three days per week. Additionally, compact classes will take place from the first to third semester. All in all, the programme consists of 12 modules, including the Master's thesis. Credit points will be allocated according to the workload of each module, totalling 120 credit points.
The teaching will be carried out by the Institute of Sport Economics and Sport Management, by other institutes at the German Sport University Cologne, and with external teaching staff from Europe and overseas.
SMA1
International Sports Governance, Legislation, and Sociology
1.1 Introduction to European and International Politics (LEC)
1.2 International Sport Systems (SE)
1.3 European Integration, Common Market, and Sport (SE)
1.4 Legal Aspects (SE)
1.5 Sociological Aspects (SE)
SMA2
Measurement and Evaluation I
2.1 Research Methods (SE)
2.2 Statistics Lecture Series (LEC)
2.3 Advanced Statistics I (SE)
2.4 Applied Research Techniques and Methods (SE)
SMA3
The Governance of the Olympic Movement
3.1 Socio-Cultural Foundations of the Olympic Movement (LEC)
3.2 Olympic Governance and Olympic Politics in International Contexts (SE)
SMA4
Strategic Sport Management
4.1 Fundamentals of Strategy (SE)
4.2 Applied Strategic Management (SE)
SMA5
Managing Sport Organisations
5.1 Organisational Designs and Organisational Theory (SE)
5.2 Human Resources Management (SE)
SMA6
Measurement and Evaluation II
6.1 Advanced Statistics II (SE)
6.2 Advanced Statistics III (SE)
6.3 Scientific Writing and Communication (SE)
SMA7
Research project
7.1 Research project I (SE)
7.2 Research project II (SE)
SMA8
Sport Marketing Research
8.1 Sport Marketing Research (SE)
8.2 Sport Sponsorship Research (SE)
8.3 Social Media Management (SE)
8.4 Sport Consumer Behaviour Research (SE)
SMA9
Sport Business Management and Planning
9.1 Current Issues in Sport Management (SE)
9.2 Sport Project and Event Management (SE)
9.3 Sport Business Planning (SE)
9.4 eSports Management (SE)
SMA10
Sport Economics
10.1 Economic Concepts, Theories, and Methods (LEC)
10.2 Economics of Sport Participation, Health, Events, and Elite Sport (SE)
10.3 Economics of Professional Team Sports (SE)
SMA11
Sport Finance
11.1 Financial Management (SE)
11.2 Sport Finance Research (SE)
SMA12
Master’s thesis
12 Master’s thesis
Approx. 310 EUR per semester
Lectures and courses will be held in English. Therefore, all students must have sufficient certified English language proficiency. Test scores are required.
There are exceptions, e.g. for native speakers and graduates holding a Bachelor's degree from a programme conducted in English and obtained at a university within the European Union or in a country where the official language is English.
Basic German language proficiency is recommended.
EU applicants: 15 July for the following winter semester
Non-EU applicants: 31 May for the following winter semester
Dormitories are available on campus. For more information, please visit the following website:
https://www.dshs-koeln.de/english/studying-structure/full-time-studies/accomodation/
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