International Programmes 2025/2026

Advertising & Brand Design (BA) Advertising & Brand Design (BA)

SRH University • Berlin

Degree
Bachelor of Arts
Course location
Berlin
Teaching language
  • English
Languages

The programme is taught in English.

Full-time / part-time
  • full-time
Programme duration
7 semesters
Beginning
Winter and summer semester
Additional information on beginning, duration and mode of study

Intakes: April & October

Application deadline

Non-EU/EEA applicants: Please apply by 1 February (April intake) or 15 August (October intake). We also recommend that you apply early (at least four months before the start of your programme).

EU/EEA applicants: Please apply by 1 April (April intake) or 1 October (October intake).

Tuition fees per semester in EUR
4,500 EUR
Additional information on tuition fees
  • Non-EU/EEA tuition fees: 4,950 EUR per semester
  • EU/EEA (including Switzerland, Western Balkans and Ukraine) tuition fees: 750 EUR per month

Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.

Joint degree / double degree programme
No
Description/content

Would you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing?

Then the BA programme in Advertising & Brand Design is exactly your thing. This programme combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of adverts. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany.

This Bachelor's programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behaviour and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.

Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields.

This internationally recognised BA programme in Advertising & Brand Design prepares students for careers in advertising agencies, marketing and advertising departments as well as in media companies and cultural businesses. You will also be able to access numerous postgraduate and Master's programmes.

Course organisation

First semester

  • Foundations of Design I: Design Principles
  • Foundations of Design II: Typography I, Photography I, Interactive Design I
  • Foundations of Design III: Typography II, Photography II, Interactive Design II
  • Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
  • Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
  • Communication Sciences: Communication Models + Research

Second semester

  • Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
  • Media + Account Planning: Channel Planning, Budgeting + Art Buying
  • Marketing I: Business Models, Marketing Management
  • Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
  • Elective I
  • Media Sciences: Media Models + Research

Third semester

  • Marketing II: Nonprofit + Social Marketing
  • Advertising + Society: Intercultural Communication, Cultural Studies
  • Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
  • Brand Design: Corporate Design, Logo Design, Packaging Design
  • Project/Campaign/Pitch I: Client Project or Creative Award Competition
  • Market Research I: Quantitative + Qualitative Methods, Survey Design

Fourth semester

  • Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
  • Brand Strategies: Brand Positioning + Brand Innovation
  • Elective II
  • Advertising Film: Production Scheduling, Production, Post Production
  • Project/Campaign/Pitch II: Client Project or Creative Award Competition
  • Lab Project

Fifth semester

  • Internship/Semester abroad
  • Free Project

Sixth semester

  • Writing for Advertising II: Text for Commercials, Cross-Media + Transmedia
  • Design Lab: Design Trends, Free Design Project
  • Elective III
  • Market Research II: Empirical Research
  • Brand Spaces: Narrative Environments, Exhibition Design
  • Advertising Futures: Weak Signals + Trends, Trend Analysis

Seventh semester

  • Portfolio: Visual Branding, Portfolio Creation
  • Application + Career: Preparation + Coaching
  • Entrepreneurship + Media Law: Business Strategies, Copyright
  • Writing Workshop / Thesis Preparation
  • Bachelor's Thesis
A Diploma supplement will be issued
Yes
International elements
  • Training in intercultural skills
  • Projects with partners in Germany and abroad
Integrated internships

In the fifth semester, students have the opportunity to do an internship abroad.

Course-specific, integrated German language courses
Yes
Course-specific, integrated English language courses
No
Tuition fees per semester in EUR
4,500 EUR
Additional information on tuition fees
  • Non-EU/EEA tuition fees: 4,950 EUR per semester
  • EU/EEA (including Switzerland, Western Balkans and Ukraine) tuition fees: 750 EUR per month

Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.

Semester contribution

None

Costs of living

Students may purchase a discounted semester ticket or a discounted "Deutschlandticket" for public transport.

Funding opportunities within the university
Yes
Description of the above-mentioned funding opportunities within the university
Academic admission requirements
  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • CV
  • Portfolio with approx. 10 creative works
  • Proof of English language proficiency
  • Copy of your identity card or passport
Language requirements

The following English proficiency tests are accepted:

  • TOEFL Internet-based: 87
  • TOEIC listening/reading: 785, speaking: 160, writing: 150
  • IELTS/IELTS Online (academic): 6.5
  • CAE (grades A, B, or C)
  • CPE (grades A, B, or C)
  • Pearson English Test Academic (PTE-A): 59 points
  • Linguaskill: 176 to 184 (CES) – all four skills required
  • B2 First: 173
  • Duolingo: 110 points
Application deadline

Non-EU/EEA applicants: Please apply by 1 February (April intake) or 15 August (October intake). We also recommend that you apply early (at least four months before the start of your programme).

EU/EEA applicants: Please apply by 1 April (April intake) or 1 October (October intake).

Submit application to

Please use our online application system to submit your application.

Possibility of finding part-time employment

Working as a non-EU citizen: In possession of a valid German residence permit for study purposes, you are allowed to work for up to 120 full days (full day = eight hours per day) or 240 half days (half day = four hours) during the calendar year. However, freelance work is not permitted. Internships that are mandatory for the successful completion of your studies at SRH do not count towards the above-named 120 full days.

Employment that is considered “student part-time work” ("studentische Nebentätigkeit", e.g. employment as a student worker at a university or in a university-related organisation or "Werkstudent" activities at companies that are related to your studies) can be done without any time restrictions.

Accommodation

We do not own any student dormitories or hostels. However, we provide assistance in selecting accommodation prior to and after your arrival in Berlin.

Career advisory services and programmes for future professionals

Our Career Service supports students and alumni in planning their careers and sharpening their professional profile. Our service portfolio includes:

  • Consultation services for students
  • Career trainings and workshops
  • Annual "Career Day" with job fair and workshops
  • Support in finding a job or an internship for graduates and students
Support for international students and doctoral candidates
  • Welcome event
  • Buddy programme
  • Specialist counselling
  • Support with registration procedures

SRH University

University location

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