International Programmes 2022/2023

Advertising & Brand Communication (BA) Advertising & Brand Communication (BA)

SRH Berlin University of Applied Sciences • Berlin

Bachelor of Arts
Teaching language
  • English

The programme is taught in English.

Full-time / part-time
  • full-time
Programme duration
7 semesters
Winter and summer semester
Additional information on beginning, duration and mode of study

Intakes: April & October

Application deadline

Non-EU/EEA applicants: Please apply at least three months before the start of the programme.

EU/EEA applicants: We accept applications until the start of the programme.

Tuition fees per semester in EUR
4,500 EUR
Additional information on tuition fees
  • Non-EU/EEA tuition fees: 4,500 EUR per semester
  • EU/EEA (including Switzerland, Western Balkans and Ukraine) tuition fees: 650 EUR per month

Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.

Joint degree / double degree programme

Would you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing?

Then the BA programme in Advertising & Brand Communication is exactly your thing. This programme combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of adverts. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany.

This Bachelor's programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behaviour and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.

Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields.

This internationally recognised BA programme in Advertising & Brand Communication prepares students for careers in advertising agencies, marketing and advertising departments as well as in media companies and cultural businesses. You will also be able to access numerous postgraduate and Master's programmes.

Course organisation

First semester

  • Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
  • Marketing I (Business Models, Marketing Management)
  • Brand Design (Corporate Design, Packaging Design)
  • Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
  • Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
  • Communication Sciences (Models + Research)

Second semester

  • Writing for Advertising I (Copy Writing, Headline, Rhetoric)
  • Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
  • Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
  • Market Research I (Quantitative + Qualitative Methods, Survey Design)
  • Photography for Advertising (Product + People Photography, Campaign)
  • Elective

Third semester

  • Marketing II (Non-profit + Social Marketing, Marketing Ethics)
  • Creative Strategies II (Innovation Strategies, Design-Driven Innovation)
  • Writing for Advertising II (Advertising Videos, Cross-media + Trans-media)
  • Media Sciences (Models + Research)
  • Design Lab (Design Research, Free Design Project)
  • Project/Campaign/Pitch (Interdisciplinary Project)

Fourth semester

  • Content Strategies (Content Marketing, Storytelling)
  • Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying)
  • Elective
  • Lab Project
  • Advertising Design II (Art Direction)
  • Project/Campaign/Pitch (Interdisciplinary Project)

Fifth semester

  • Internship/Semester abroad (Work Experience or Student Exchange Programme)
  • Free Project (Independent Project Work, Exposé + Presentation)

Sixth semester

  • Creative Strategies III (Advertising Futures, Weak Signals + Trends)
  • Interactive Design (Digital Media + UX, Interactive Advertising)
  • Motion Design (Animation in Advertising)
  • Market Research II (Empirical Research)
  • Statistics (Data Analysis + Indices, Analysis Software)
  • Advertising Film II (Production Scheduling, Production, Post Production)

Seventh semester

  • Media Law + Media Management (Copyright + Licensing)
  • Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling)
  • Application + Career (Entrepreneurship, Application + Career Coaching)
  • Advertising + Society (Cultural Studies, Contemporary Cultural Research)
  • Bachelor's Thesis
A Diploma supplement will be issued
International elements
  • Integrated study abroad unit(s)
  • Training in intercultural skills
  • Study trips
  • Projects with partners in Germany and abroad
Integrated study abroad unit(s)

In the fifth semester, students have the opportunity to study abroad.

Integrated internships

In the fifth semester, students have the opportunity to do an internship abroad.

Course-specific, integrated German language courses
Course-specific, integrated English language courses
Tuition fees per semester in EUR
4,500 EUR
Additional information on tuition fees
  • Non-EU/EEA tuition fees: 4,500 EUR per semester
  • EU/EEA (including Switzerland, Western Balkans and Ukraine) tuition fees: 650 EUR per month

Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.

Semester contribution

199.80 EUR for a discounted semester ticket that students can use in public transport in and around Berlin for a duration of six months

Funding opportunities within the university
Description of the above-mentioned funding opportunities within the university

SRH Berlin University of Applied Sciences might be offering scholarships. Please check our website for updates.

Academic admission requirements
  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • CV
  • Portfolio with approx. 10 creative works
  • Proof of English language proficiency
  • Copy of your identity card or passport
Language requirements

The following English proficiency tests are accepted:

  • TOEFL Internet-based: 87
  • TOEIC listening/reading: 785, speaking: 160, writing: 150
  • IELTS (academic): 6.5
  • CAE (grades A, B, or C)
  • CPE (grades A, B, or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 points
  • Linguaskill: 176 - 184 (CES) - all four skills required
  • B2 First: 173
  • Duolingo: 95 points
Application deadline

Non-EU/EEA applicants: Please apply at least three months before the start of the programme.

EU/EEA applicants: We accept applications until the start of the programme.

Submit application to

Please use our online application system to submit your application.

Possibility of finding part-time employment

Working as a non-EU citizen:
In possession of a valid German residence permit for study purposes, you are allowed to work for up to 120 full days (full day = eight hours per day) or 240 half days (half day = four hours) during the calendar year. However, freelance work is not permitted. Internships that are mandatory for the successful completion of your studies at SRH Berlin do not count towards the above-named 120 full days.

Employment that is considered “student part-time work” ("studentische Nebentätigkeit", e.g. employment as a student worker at a university or in a university-related organisation or "Werkstudent" activities at companies that are related to your studies) can be done without any time restrictions.


We do not own any student dormitories or hostels. However, we provide assistance in selecting accommodation prior to and after your arrival in Berlin.

Career advisory service

Our Career Service supports students and alumni in planning their careers and sharpening their professional profile. Our service portfolio includes:

  • Consultation services for students
  • Career trainings and workshops
  • Annual "Career Day" with job fair and workshops
  • Support in finding a job or an internship for graduates and students
Support for international students and doctoral candidates
  • Welcome event

SRH Berlin University of Applied Sciences

Content Bild
Our campuses © SRH Berlin University of Applied Sciences

SRH Berlin University of Applied Sciences is a state-accredited university that offers Bachelor's, Master's and MBA programmes in English and German.

Our six schools in Berlin, Dresden and Hamburg combine modern management and entrepreneurship, hospitality, media and creative industries, technology and IT, music and sound design in modern study programmes.

All schools focus on hands-on project work in small teams, an individual learning experience, and personal supervision by lecturers with real business experience.

With its 2,000 students from 99 countries, SRH Berlin University of Applied Sciences is one of the most international universities. In addition to an international atmosphere, our students enjoy the opportunity to get in touch with industry partners and create a professional network through internships and company projects. We offer a wide range of services to support you in finding an internship, organising a semester abroad, and taking care of important tasks during your studies. With this support and environment, our students are prepared for careers in different industries around the globe.

The university belongs to the SRH Holding, a non-profit organisation with its headquarters in Heidelberg. As a leading provider of educational services, SRH operates universities, schools, and professional training centres. SRH Berlin is one of seven universities within the group with more than 14,000 students.

44 Percentage of international students
99 Number of countries represented on our campus

University location

With its population of 3.7 million residents, Berlin is the German capital, the largest city in Germany and the second most populous city in Europe. Apart from being a hub for higher education and research, the city is very multicultural: people from 190 nations live here, 20% of its residents come from abroad and every one in three Berliners is a first-generation or second-generation immigrant. Students in Berlin benefit from a high quality of life and a huge range of recreational activities: festivals, museums and sports events are seen everywhere. Additionally, a third of the city area is composed of parks, rivers and lakes. Berlin is a centre for politics, media and science, and it is renowned for its culture and arts scene as well as its buzzing nightlife. It is rich in history and historical monuments and has a well-connected public transport system that students can use with their discounted public transport tickets. Well-known for its innovation capacity, the German capital has a vibrant start-up scene and is known as a start-up hotspot in Europe. In addition, Berlin’s low living costs and moderate rental prices, compared to other capital or European cities, make the city very attractive for both international and domestic students.

Dresden is a perfect study location. Not only is the city of art and culture a popular tourist destination with its many famous sights, but it has also developed into one of Germany’s strongest and most dynamic economic locations over the past few years. As living costs and rental prices are still relatively low, Dresden is a favourable city for students from around the world. If you add the vast array of cultural events, the diverse nightlife and the city’s beautiful location in the Elbe valley, one might not be surprised that Dresden is a great place to live and study in.

Hamburg is a city that is green, lively and economically strong. Located close to rivers and the ocean, Hamburg has more bridges than Venice and is part of the second largest metropolitan region in Germany. Compared to other cities in Germany, Hamburg has moderate living costs, a high standard of living and a secure infrastructure for students. The city's continuous growth makes it one of the most important and largest trade, economic and logistics centres in north-western Europe. International companies and agencies from the aviation, life science, health care, renewable energy and creative industries are based in Hamburg. Young professionals and university graduates benefit from attractive career opportunities in a growing economy and within the IT, media, retail, logistics and renewable energies industries.