The programme is taught in English.
Location: Berlin
Our Bachelor's programme helps business graduates tackle contemporary challenges by providing them with a well-balanced management education. Students acquire skills and competencies that are highly relevant for international businesses.
They acquire theoretical knowledge in different business areas and get to focus on one management topic at a time while seeing how this area of business activity relates to other areas. Due to the international orientation of the programme, students learn how to work with people from different cultures and get to strengthen their social, communication and intercultural skills.
Digital Marketing: Students who are passionate about online marketing are perfect for this programme. Modules on digital marketing, brand management, and consumer behaviour are at the core of the curriculum, and they are complemented by general business subjects.
You can choose between the following:
- the six-semester fast track or
- the seven-semester, international experience track that includes a study abroad or internship abroad semester.