Semi-compulsory modules – Year 1

• International Wine Profiles (6 CP)
• Introduction to Viticulture and Enology (2 CP)
• English Presentations and Writing (6 CP)
• German Language Course (6 CP)

Semi-compulsory modules – Year 2

• Marketing Project: Southern Europe (6 CP)
• Investment and Financing Planning (6 CP)
• Advanced Business English (6 CP)
• Business and Technical German (6 CP)
• Business and Technical French (6 CP)
• Business and Technical Italian (6 CP)
• Business and Technical Spanish (6 CP)

Semi-compulsory modules – Year 3

• Marketing Project: Central and Eastern Europe (6 CP)
• Marketing Project: Asia (6 CP)
• Marketing Project: Italy, Switzerland, Austria (6 CP)
• Project: “New World“ Marketing (6 CP)
• Project: Strategic Planning (6 CP)
• Business Simulation (3 CP)

Optional modules – Year 1

• Addiction Prevention (2 CP)
• Economic, Agricultural and Consumer Politics (4 CP)

Optional modules – Year 2

• Extended Excursions (2 CP)
• E-Commerce (2 CP)
• Project Market Research (4 CP)

Optional modules – Year 3

• Short Excursions (3 CP)
• Business Plan (3 CP)

Module Manual

• International guest lecturers
• Language training provided
• Projects with partners in Germany and abroad
• International comparisons and thematic reference to the international context

The programme includes a compulsory 12-week internship, which can be done abroad or at an international company. There is also an opportunity to complete a further internship of at least two months (voluntarily). Case studies, several field trips and practical exercises are also part of the programme.

• Other (e.g. state level)