All courses are held in English.
It is possible to submit applications all year round.
Please note: tuition fees for non-EU nationals may vary. Please consult us for further information by using this form.
880 EUR per month + 70 EUR per month (non-EU)
Registration fee 595 EUR
Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The programme provides the necessary knowledge and skills for students to excel in this highly sought-after field.
In this programme, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.
Our Master’s programme in Marketing & Brand Management (MSc) consists of four semesters. The first two semesters are dedicated to helping you build a strong foundation in marketing and brand management. Coursework includes:
The programme also offers a range of elective modules that allow you to tailor your studies to your specific interests. During the third semester, you can select an elective module from the following options:
Alternatively, you may choose to complete an internship instead of an elective module or opt for a semester abroad.
You’ll conclude your studies with a Master’s thesis.
Please note: tuition fees for non-EU nationals may vary. Please consult us for further information by using this form.
880 EUR per month + 70 EUR per month (non-EU)
Registration fee 595 EUR
Included in tuition fees
To be eligible for admission to the Master’s programme in Marketing & Brand Management (MSc) at Hochschule Fresenius, you must meet the following requirements:
Bachelor's degree: you must have successfully completed a Bachelor’s programme consisting of at least 180 credit points.
Subject-specific admission requirement: you must have earned at least 60 credit points in management or business administration during your Bachelor's degree. If you have earned less than 60 credit points in these fields, you must pass an admissions test.
If you have not yet completed your Bachelor's degree, you can still enrol in the Master's programme at Hochschule Fresenius, provided that you have completed at least 80% of the required credit points. Additionally, Bachelor’s students enrolled at Hochschule Fresenius are only required to pay the monthly Master's tuition fees when they begin the programme.
Applicants must provide proof of their English skills at a B2 level through one of the following methods:
It is possible to submit applications all year round.
Submit your application here.
Accommodation is available on the private market. Rent for a single room in a shared flat is approx. 350–400 EUR.
Request further information here.
Fresenius University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognised and has an academic and educational tradition stretching back about 170 years. The International Business School is a school of Hochschule Fresenius University of Applied Sciences. Its English-taught programmes attract international students and offer globally-oriented students an international dimension in higher education. The resulting study groups provide exciting possibilities for students to build bridges across cultures at the start of their academic careers.
Further information for our international students can be found here.
Cologne is a bustling metropolis of over a million people, with a diverse range of impressive sights. As one of Germany's major university cities, it is not only a centre for academia and student life, but also has a vibrant business and arts community. The open, uncomplicated character of the "Kölner" make it one of Germany's friendliest cities. With its rich multicultural blend and its geographic location in the heart of Europe – the Netherlands, Belgium, and Luxembourg are literally just round the corner, while Amsterdam, Brussels, and Paris can be easily reached by train – it is a particularly appealing place to study. Its significance as a business location makes Cologne the ideal place to start a degree in Germany. The city is a leading media centre, with many traditional newspaper and magazine companies. It is also the home of a vibrant radio, music, film, and television scene. Additionally, it has a retail and trade fair tradition that goes back centuries. With its vast number of retail and industrial companies, in addition to its IT firms and start-ups, Cologne is an attractive destination for global citizens in every industry.
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