All courses are taught entirely in English.
German language courses can be attended on a voluntary basis at the university's language centre.
If students coming from abroad achieve a B2 level in German by the third semester, they may take up to two optional elective courses in German. The Master's thesis can be written in either English or German.
The programme duration is three semesters, including the Master’s thesis.
Mode of study is in person on-site.
The application deadline is 15 June for entry at the end of September/beginning of October. The application deadline applies to both EU and non-EU applicants.
Early applications are welcome! The online application system of Pforzheim University is usually opened by the end of April. Applications are reviewed on a rolling basis.
International students coming from non-EU countries have to pay tuition fees of 1,500 EUR per semester on the basis of the Baden-Württemberg State University Fees Act. A fee of 650 EUR per semester applies for second degree studies. Find more information here.
Join our unique Master’s programme for corporate communication management. Experience the comprehensive focus on communications with a focus on public relations & CSR communication, internal communication & change management, and digital marketing & social media.
Study at the public Business School Pforzheim – Germany’s number one business school among universities of applied sciences (Eduniversal Ranking), one of the world’s top five percent of business schools according to AACSB accreditation.
The MSc in Corporate Communication Management (MCCM) covers communication of and in organisations, with a specific focus on corporate communication and its three pillars.
What you can expect:
The elective courses in the first and third semester draw from a wide range of courses offered by the business school. This selection provides students with a variety of course options to choose from and shape an individual profile for a successful career.
Top reasons for studying Corporate Communication Management at Pforzheim
1. Comprehensive focus on corporate communications:
The MCCM offers the comprehensive academic understanding of corporate communication and management that is important for tackling the challenges of practice. You will gain a deeper understanding of the wide range of corporate communication within the three pillars of internal communication, public relations and marketing communication. You can shape your individual profile in applied courses and research projects, seminars and electives. In a small group of 25 students per batch, collegial teams and with professors who know you by name.
2. Strategic management education within a top-ranked public business school:
The MCCM combines the best of two worlds: communication and management. Expand your knowledge in elective courses on strategic management or leadership and discover business management from the perspective of top managers at a public business school that has been awarded the renowned international AACSB accreditation. The three-semester programme has a well-structured curriculum.
3. High employability and a large network of companies in the heart of an economically strong region:
Located in the strong economy of the southwest, we work closely with major international companies and well-known SMEs. Case studies, company projects and empirical studies bring practice into the classroom.
Career opportunities
The full-time programme comprises three semesters with 90 ECTS (European Credit Transfer System) credits, which are obtained through 10 modules and the final Master's thesis. Courses are fully taught in English.
First semester:
Module 1: "Corporate Communication" (7 ECTS) provides the fundamentals of communication of and in organisations, supplemented by a selection of hands-on communication training courses.
Module 2: "Reputation Management" (7 ECTS) is on corporate media management and communicative competence. In addition, there is a course on communication tools and techniques.
Module 3: In the compulsory elective module "Contemporary Management" (6 ECTS), students can choose from a wide range of courses on communications, business administration, management or leadership with a national or international focus.
Module 4: The applied module "Strategic Communication" (9 ECTS) imparts application-oriented knowledge of strategy, communication planning and value creation. Participants develop strategic communication concepts for a client company.
Second semester:
Module 5: "Internal Communication and Change Management" (6 ECTS) covers internal corporate communication, employee and management communication in the context of organisational change, identity and culture.
Module 6: "Digital Marketing and Social Media Communication" (6 ECTS) deals with in-depth questions on marketing communication and brand management in the context of current issues as well as social media.
Module 7: "CSR and Stakeholder Communication" module (6 ECTS) focuses on issues of public relations, corporate social responsibility communication and stakeholder management.
Module 8: In the practical module "Communication Research" (9 ECTS), participants learn about research design, methods and processes in theory and practice.
Module 9: In "Leadership" (6 ECTS), students have the opportunity to work on a topic of their choice from theory, research or practice (design or consulting) as part of an individual project ("Innovation Lab").
Third semester:
Module 10: The "Advanced Electives" module (9 ECTS) is a compulsory elective module. Students choose from a wide range of subjects geared towards the profession. Alternatively, there is the option of earning these credits at one of the partner universities abroad.
Module 11: The Master's thesis (18 ECTS) is an integral part of the third semester. The thesis period is four months. It is accompanied by a thesis course on corporate communication (1 ECTS) that is held in hybrid mode if necessary.
International student group
Optional exchange semester at one of approx. 20 partner universities as well as double degree option with University of Ljubljana, School of Economics and Business (five places per student cohort).
International students coming from non-EU countries have to pay tuition fees of 1,500 EUR per semester on the basis of the Baden-Württemberg State University Fees Act. A fee of 650 EUR per semester applies for second degree studies. Find more information here.
University semester fees for all students of approx. 200 EUR per semester (incl. regional public transport ticket)
Student life in Pforzheim is cheaper than in most other German university towns. To live here with all the expected expenses (health insurance, rent, etc.), you will need about 700 to 900 EUR per month. A room in a student residence costs about 300 EUR per month, and a meal in the student cafeteria costs about 4 EUR.
To be admitted to the Master's programme in Corporate Communication Management, you need
The application deadline is 15 June for entry at the end of September/beginning of October. The application deadline applies to both EU and non-EU applicants.
Early applications are welcome! The online application system of Pforzheim University is usually opened by the end of April. Applications are reviewed on a rolling basis.
https://campus.hs-pforzheim.de/qisserver/pages/cs/sys/portal/hisinoneStartPage.faces
Companies in the area offer working student jobs. For some students, jobs as student assistants are available at the university.
The student union offers accommodation in student dorms around the campus (via Studierendenwerk Karlsruhe). Many private rooms are also available in the city of Pforzheim and the surrounding area. The university provides lists of private rooms and apartments via the International Programmes Office.
A semi-annual career fair and various networking events are held on campus.
The university's Career Centre advises MCCM students regarding applications and company contacts. Furthermore, the Career Centre runs its own online platform on which students can find information on internships and job opportunities.
Additionally, we offer a mentoring programme that connects current MCCM students with alumni.
The Business School
For nearly 60 years, the Business School Pforzheim stands for a sound university education at the highest academic level. Top rankings and the renowned international AACSB accreditation demonstrate that Pforzheim is one of the leading business schools world-wide. Emerged from the "Fachhochschule für Wirtschaft (FHW)", the school offers a wide range of courses consisting of 14 Bachelor’s and 12 Master’s degree programmes. These are clearly aligned with specific job profiles and today‘s requirements of employers. In addition, students can obtain additional qualifications during their studies, which will further enhance their profiles.
Pforzheim University
Pforzheim University of Applied Sciences is characterised by its broad range of subjects and its interdisciplinary combination of design, engineering, business and law. Three faculties offer a total of 30 Bachelor’s and 20 Master’s programmes. More than 6,200 students – 3,200 of whom study at the Business School – are taught by 182 professors (96 of them in business and law) and 300 lecturers. In addition to the professors’ research activities, research is organised in seven institutes and several competence centres. Three doctoral programmes, which are run in cooperation with partner universities, provide an opportunity for students to obtain a doctorate.
The Economic region
Pforzheim University is located in the southwest of Germany, close to the state capital Stuttgart, in one of Germany's strongest economic regions. Companies such as Porsche, Mercedes Benz, Robert Bosch, SAP, Adolf Würth, Carl Zeiss, Trumpf, Hugo Boss or Alfred Kärcher and many hidden champions are based here. For MCCM students, this offers the opportunity to gain practical experience as a working student, to do a voluntary internship during their studies or to write their thesis in cooperation with a company.
The Black Forest
The city of Pforzheim is located between Stuttgart and Karlsruhe. As the gateway to the northern Black Forest, the city and region also offer a wide variety of recreational and sports activities. Hikes or mountain bike tours through the Black Forest, river surfing on the Black Forest Wave in the middle of Pforzheim, bouldering or many other sports - a wide range of leisure activities can be added to your studies.
For international students, the four seasons are also a reason to come to Pforzheim. The region offers the most hours of sunshine in Germany, but also snow-covered forests for sledging or cross-country skiing in winter.
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