All courses are taught in English.
The programme duration is seven semesters, including the Bachelor’s thesis. Mode of study is in person on-site.
15 July for winter semester entry (semester starts at the end of September/beginning of October)
This application deadline applies to both EU and non-EU applicants.
Beforehand, non-EU applicants need to submit their university entrance qualification documents and need to schedule an interview. The deadline for submitting these documents is 31 May.
The interview will be held before the application deadline which is 15 July.
The application portal is activated towards the end of April.
No tuition fees for German citizens and citizens of EU or EEA countries
International students with a high-school entrance qualification from non-EU countries have to pay tuition fees of 1,500 EUR per semester on the basis of the Baden-Württemberg State University Fees Act. Graduates from "Deutsche Auslandsschulen (DAS)” are exempt.
The seven-semester programme offers a degree in business administration with a specialisation in International Marketing. Students study four semesters general business administration courses (e.g., Finance, Accounting, IT, Economics, Law, Statistics, Ethics) and two semesters specialised marketing courses (e.g., Sustainability Marketing, Digital Marketing, Marketing Communications). The study programme is supplemented by a one semester job-specific internship in the field of marketing.
International students who come from abroad to do their Bachelor’s degree in Business Administration/International Marketing at Pforzheim University usually complete all seven semesters in Pforzheim. This gives them the advantage to immerse themselves in the German culture and learn the language – they are then perfectly prepared for jobs in Germany after graduation.
However, students can also spend some time abroad during their studies. This implies that the marketing specialisation is done partly or fully abroad instead of in Pforzheim.
Two options exist:
Career opportunities:
Graduates achieve high employability and usually work in brand management, market research, advertising, sales, public relations, key account management, category management or management consultancy after graduation. A large percentage also pursues a Master's degree afterwards and is accepted to top schools worldwide.
The full-time programme comprises seven semesters with 210 ECTS (European Credit Transfer System) credits. Courses are held in English only. The semesters are structured the following way (ECTS of the respective course are in brackets after the course title):
SEMESTER 1
SEMESTER 2
SEMESTER 3
SEMESTER 4 (Marketing specialisation)
SEMESTER 5 (Marketing specialisation)
SEMESTER 6
SEMESTER 7
Five to six months internship in sixth semester, mandatory
No tuition fees for German citizens and citizens of EU or EEA countries
International students with a high-school entrance qualification from non-EU countries have to pay tuition fees of 1,500 EUR per semester on the basis of the Baden-Württemberg State University Fees Act. Graduates from "Deutsche Auslandsschulen (DAS)” are exempt.
University semester fees for all students of approx. 200 EUR per semester (incl. regional public transport ticket)
Student life in Pforzheim is cheaper than in most other German university towns. To live here with all the expected expenses (health insurance, rent, etc.), you will need about 700 to 900 EUR per month. A room in a student residence costs about 300 EUR per month, and a meal in the student cafeteria costs about 4 EUR.
Admission is based on the grade of the applicant's university entrance qualification.
A weighted overall university entrance qualification grade is calculated as follows:
Admission for applicants with a non-EU university entrance qualification need to fulfil two additional requirements before applying:
Applicants need to prove their English skills:
This is not necessary if your first degree is from a programme that was entirely taught in English.
15 July for winter semester entry (semester starts at the end of September/beginning of October)
This application deadline applies to both EU and non-EU applicants.
Beforehand, non-EU applicants need to submit their university entrance qualification documents and need to schedule an interview. The deadline for submitting these documents is 31 May.
The interview will be held before the application deadline which is 15 July.
The application portal is activated towards the end of April.
https://campus.hs-pforzheim.de/qisserver/pages/cs/sys/portal/hisinoneStartPage.faces
Companies in the region offer working student jobs. For individual students, jobs as student assistants are available at the university.
Accommodation in student dorms are offered close to the campus (via Studierendenwerk Karlsruhe). Many private rooms are also available in the city of Pforzheim and the surrounding area. The university provides lists of private rooms and apartments via the International Office.
A semi-annual career fair and various networking events are held on campus.
The university's Career Centre advises students regarding applications and company contacts. Furthermore, the Career Centre runs its own online platform on which students can find information on internships and job opportunities.
Pforzheim University
Pforzheim University of Applied Sciences is characterised by its broad range of subjects and its interdisciplinary combination of design, engineering, business and law. Three faculties offer a total of 30 Bachelor’s and 20 Master’s programmes. More than 6,200 students – 3,200 of whom study at the Business School – are taught by 182 professors (96 of them in business and law) and 300 lecturers. In addition to the professors’ research activities, research is organised in seven institutes and several competence centres. Three doctoral programmes, which are run in cooperation with partner universities, provide an opportunity for students to obtain a doctorate.
The Business School
For nearly 60 years, the Business School Pforzheim stands for a sound university education at the highest academic level. Top rankings and the renowned international AACSB accreditation demonstrate that Pforzheim is one of the leading business schools world-wide. Emerged from the "Fachhochschule für Wirtschaft (FHW)", the school offers a wide range of courses consisting of 14 Bachelor’s and 12 Master’s degree programmes. These are clearly aligned with specific job profiles and today‘s requirements of employers. In addition, students can obtain additional qualifications during their studies, which will further enhance their profiles.
The Economic region
Pforzheim University is located in the southwest of Germany, close to the state capital Stuttgart, in one of Germany's strongest economic regions. Companies such as Porsche, Mercedes Benz, Robert Bosch, SAP, Adolf Würth, Carl Zeiss, Trumpf, Hugo Boss or Alfred Kärcher and many hidden champions are based here. For students, this offers the opportunity to gain practical experience as a working student, to do a voluntary internship during their studies or to write their thesis in cooperation with a company.
The Black Forest
The city of Pforzheim is located between Stuttgart and Karlsruhe. As the gateway to the northern Black Forest, the city and region also offer a wide variety of recreational and sports activities. Hikes or mountain bike tours through the Black Forest, river surfing on the Black Forest Wave in the middle of Pforzheim, bouldering or many other sports - a wide range of leisure activities can be added to your studies.
For international students, the four seasons are also a reason to come to Pforzheim. The region offers the most hours of sunshine in Germany, but also snow-covered forests for sledging or cross-country skiing in winter.
To activate the map, click on the "Show map" button. We would like to point out that data will be transmitted to OpenStreetMap after activation. You can find out more in our privacy policy. You can revoke your consent to the transmission of data at any time.
