International Programmes 2023/2024

European Master's in Customer Relationship Marketing (MERCURI) European Master's in Customer Relationship Marketing (MERCURI)

Aschaffenburg University of Applied Sciences • Aschaffenburg

Degree
European Master in Customer Relationship Management (MA)
In cooperation with

Students will gain a truly European experience by studying each semester at one of the four partner universities:https://mastermercuri.eu/partner-universities/

Students will receive an MA degree/diploma from all four universities.

Teaching language
  • English
Languages

All courses are held in English. Additionally, each semester students take a foreign language course that they study as part of the curriculum (such as German and Spanish).

Full-time / part-time
  • full-time
Programme duration
4 semesters
Beginning
Winter semester
Additional information on beginning, duration and mode of study

The programme is now open for enrolment as of 1 March 2024.

Application deadline

All information regarding the application process can be found here:
https://mastermercuri.eu/entry-requirements-and-recruitment/

Tuition fees per semester in EUR
Varied
Additional information on tuition fees

Please consult the MERCURI programme website for information on tuition and administrative fees that apply.

Combined Master's degree / PhD programme
No
Joint degree / double degree programme
Yes
Description/content

The Mercuri Master's Programme is a groundbreaking international Master's degree in English offered by four prestigious European universities:

  • Uniwersytet Ekonomiczny w Katowicach (Poland),
  • Università degli studi di Bergamo (Italy),
  • Aschaffenburg University of Applied Sciences (Germany),
  • Universidad CEU Cardenal Herrera, Valencia (Spain).

The programme is designed to provide an in-depth understanding of consumer-brand relationships and consumer behaviour.

It stands out for its innovative teaching methods, including experiential learning, simulation games, and intensive courses, allowing students to earn up to four diplomas.

MERCURI promotes cultural immersion and international networking with students studying each semester in a different country.

The MERCURI Master's programme offers students the unique opportunity to earn three national Master's degrees/diplomas and one university Master's diploma.

The programme is now open for enrolment as of 1 March 2024. There are also scholarships and grants such as Erasmus+ available for eligible candidates.

For further information on the programme,  please visit the MERCURI website.

A Diploma supplement will be issued
Yes
International elements
  • Integrated study abroad unit(s)
  • Courses are led with foreign partners
Integrated study abroad unit(s)

Students spend one semester each at the four MERCURI consortium partners (semester one: Kattowice / Poland, semester two: Bergamo / Italy, semester three Aschaffenburg / Germany and semester four Valencia /Spain).

Integrated internships

The fourth semester features an internship as integral part of the curriculum

Special promotion / funding of the programme
  • Other (e.g. state level)
Course-specific, integrated German language courses
No
Course-specific, integrated English language courses
No
Tuition fees per semester in EUR
Varied
Additional information on tuition fees

Please consult the MERCURI programme website for information on tuition and administrative fees that apply.

Semester contribution

The contribution per semester at the respective university can be found on the main MERCURI programme website. 

Funding opportunities within the university
Yes
Description of the above-mentioned funding opportunities within the university

Please enquire upon application and with the coordinating/participating universities.

Academic admission requirements
  • Bachelor’s degree or equivalent degree (at least amounting to six semesters and 180 ECTS)
  • Good academic records

The academic requirements are specified on the website of the programme:
https://mastermercuri.eu/entry-requirements-and-recruitment/

Language requirements

The language requirement for English is B2. The pre-requisites are specified on the MERCURI website:
https://mastermercuri.eu/entry-requirements-and-recruitment/.

Application deadline

All information regarding the application process can be found here:
https://mastermercuri.eu/entry-requirements-and-recruitment/

Submit application to

https://irk2.ue.katowice.pl/en-gb/offer/2024-2025_EN/programme/MERCURI2st/

Support for international students and doctoral candidates
  • Buddy programme
  • Accompanying programme
General services and support for international students and doctoral candidates

The respective general services and support are published on the website for each university.

Aschaffenburg University of Applied Sciences

University location

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