The programme is open to undergraduate and graduate students and young professionals. Participants must be a minimum of 18 years old.
Big Data Analytics - Tools for Better Decision Making
- with a total of 60 hours
- course language: English
- 8 ECTS / 4 US credit hours
International managers today have access to endless sources of data: legacy systems, industry reports, customer relationship management systems, social media metrics, etc. The challenge is how to make good decisions based on trends, nuances, and themes within the data.
The objective of the course is to show technical and non-technical students advanced techniques within Excel to analyse, understand, and manage large data sets. These techniques include:
- Financial functions
- Database functions
- Advanced graphing
- Pivot tables and graphs
Students will learn these techniques through problem solving cases and be able to apply the new skills immediately in the field of International Management, Accounting, Marketing, and Finance.