Hessian Ministry of Higher Education, Research, Science, and the Arts
An early-bird discount will be applied to applications received before 15 September 2024. In this case, the programme fee will be reduced to 2,100 EUR.
The Winter University programme in Darmstadt is a blended programme. The on-site seminar is complemented and preceded by virtual sessions.
Part one – online: December 2024
Part two – on-site in Darmstadt: 2–23 January 2025
The programme is aimed at motivated undergraduate and graduate students with a background in business administration, management studies, economics, marketing, and other related fields of study.
The International Marketing and Sales (IMS) course deals with the growing importance of international marketing management and sales for the success of a company. In many industries, product innovations and intense competition place special demands on marketing and sales. A lack of differentiation potential can often be compensated for by innovative sales concepts and channels, customer-oriented advice and support as well as effective processes and systems. At the same time, sales plays a fundamental role in complex and innovative products and impacts the economic success of a company. Empirical studies show, for example, that the sales process significantly contributes to success: alongside product satisfaction, customer satisfaction in both actual sales and after-sales service serves as a factor for customer loyalty – or as the reason for customer churn. For this reason, sales is also becoming increasingly strategically important for company management. This course consists of lectures and exercises that impart knowledge about the application of international marketing and sales concepts. Students learn how to handle complex international marketing strategies. Different requirements of BtoB and BtoC customer segments, diverse industries, and the distribution of services or products are taken into account in this course.
Topics:
The on-site programme consists of seminars, case studies, and excursions to relevant companies.
Currently planned excursions (subject to change):
German language courses:
In addition to the academic seminars, all students attend intensive German language courses. These courses are offered at three different levels (ranging from beginner to intermediate).
A detailed course description can be found on our website: https://wup.h-da.de/index.php?id=19494
A two-day academic/cultural excursion to Munich and regional company visits are part of the programme.
An early-bird discount will be applied to applications received before 15 September 2024. In this case, the programme fee will be reduced to 2,100 EUR.
The Winter University programme in Darmstadt is a blended programme. The on-site seminar is complemented and preceded by virtual sessions.
Part one – online: December 2024
Part two – on-site in Darmstadt: 2–23 January 2025
English: B1–C2
German: Previous knowledge of German is not required since the academic courses are taught in English. A German language course will be offered for all participants.
Hotel
There is a shared kitchen on each floor of the hotel that students can use to make breakfast. They can also have breakfast at the hotel restaurant at their own expense. Lunch is offered at the campus cafeteria at a very low price. Participants are responsible for making their own arrangements for dinner.
The Winter University programme in Darmstadt offers an exciting cultural and social programme:
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Bachelor's degree
Master's degree
Language course/short course
