This course is offered to Bachelor’s and Master’s students from all faculties and young professionals with an interest in marketing and management.
Learning Objectives:
This course introduces students to the pivotal role of marketing within organisations. It focuses on marketing strategy as a cohesive, integrated plan aimed at meeting consumer needs and facilitating successful exchanges. Case studies and real-world examples are used to familiarise students with the subject.
By the end of the course, students will have a solid grasp of key strategic marketing challenges and be equipped to make informed marketing and management decisions.
Teaching Concept:
We believe that successful management hinges on both "doing the right things" and "doing things right". This often involves making choices from numerous options with outcomes that only become evident over time. We provide the expertise to tackle decision-making challenges in market-based management, offering both specialised knowledge and training in applying and deriving marketing strategies and interpreting the final results.
A prerequisite for participation is a good command of written and spoken English.
Lectures, tutorials, presentations and examinations will be held in English. Even though we do not require students to submit language test results, we urge students with poor English language skills to abstain from applying. Knowledge of German is not a prerequisite.
Internet access
Moodle as well as Zoom
The Munich International Summer University (MISU) at the Ludwig Maximilian University of Munich (LMU) offers accommodation options.
330 EUR (shared double room with bathroom on the floor)
390 EUR (shared double room with bathroom)
The canteen of the "Studierendenwerk München Oberbayern" offers meals that range from 4 to 7 EUR from Monday to Friday.
City tour, day trips
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Master's degree
Doctorate
Graduate school
Language course/short course
