This programme is offered each winter. For questions, please e-mail us at summer@hwr-berlin.de.
1 January to 5 January virtual + 7 January to 20 January 2024 in Berlin
Blended learning: One virtual "reading week" is followed by two on-site weeks in Berlin.
Advanced undergraduate students of business and economics as well as recent graduates and postgraduate students of business and economics
Discover the international strategies that underpin the global service industry. Through this programme, you will gain insights into global professional and digital service strategies, based on fundamentals of international business strategy and service businesses. You will not only explore business ecosystems and platform strategies but also acquire skills for strategising in professional and digital service spheres. The principal skills of consultants will also be imparted.
Theoretical concepts are taught alongside cases from literature and class exercises. Furthermore, you will work on solving real challenges at businesses that collaborate with the programme, applying your learned knowledge, work out a solution and pitch in front of the business partner. Students will engage in experiential learning and reflection upon the case study. The "German Culture & Society: Intercultural Perspectives" module will offer students the chance to reflect on their cross-cultural experiences in greater detail.
This programme is structured into two parts. The virtual "reading week" (1 to 5 January) aims to sensitise participants to current issues related to strategy and brand management in the brewing industry before students dive into the on-site programme and content in Berlin (7 to 20 January).
1 January to 5 January virtual + 7 January to 20 January 2024 in Berlin
Blended learning: One virtual "reading week" is followed by two on-site weeks in Berlin.
Proof of English proficiency (TOEFL ibt 90 or equivalent) is required for students whose degree was not taught in English.
For further questions regarding your application, please contact us at summer@hwr-berlin.de.
Students will share an en-suite room with a same-sex fellow participant in a centrally located hotel or hostel. The accommodation options are situated in popular areas of Berlin with good public transportation connections.
Breakfast at the arranged accommodation is included. The university cafeteria offers warm and inexpensive options for lunch.
Students can take part in company visits as well as an exciting, optional cultural programme that includes visits to museums and exhibitions, a brewery tour, winter activities, and much more.
The Hochschule für Wirtschaft und Recht (HWR Berlin) is a public university of applied sciences. The university offers a highly practical and hands-on approach to teaching, and all academic staff have real-world experience in the subjects that they teach. HWR Berlin is the third-largest specialist institution in business administration and economics in Germany; it is also highly ranked for its international focus, thanks to its wide network of global partnerships.
The German capital is renowned for its flourishing cultural scene, fascinating history, and a way of life that seamlessly combines a fast-paced environment with a relaxed atmosphere. It is a city of contrasts: between East and West, historical buildings and modern architecture, and the traditional and the modern. All of these distinctive qualities make Berlin a fascinating place to discover.
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Bachelor's degree
Master's degree
Language course/short course
